General Motors
Bolt
Brand
ProjectBolt
Date
Mar 2026
Description
General Motors introduces the Bolt in this cinematic commercial film, juxtaposing the vast, quiet expanse of lunar exploration with the bustling, modern cityscape. The narrative shifts from an astronaut walking on the moon to a sleek electric SUV navigating urban traffic and public attention. Produced by Surreal Hotel Arts, the project utilizes live-action techniques and deliberate cinematic lighting to contrast the vehicle against diverse environments. The production highlights the Bolt's design through sweeping camera movements and a focus on its modern exterior features.
Style
Horizontal, Cinematic
Industries
Electric / EV
Color
Medium Grey
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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