Ganni
Featured Ganni projects
This week's top Ganni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ganni · Fall 2024 Ad Campaign
For the Fall 2024 ad campaign, Ganni leans into a crisp, corporate-inspired narrative that deftly balances the polished world of luxury fashion houses with an approachable, contemporary edge. Featuring actress Christina Ricci as the face of the collection, the imagery avoids traditional seasonal tropes in favor of a sharp, minimalist aesthetic. Under the creative direction of Ditte Reffstrup, the campaign brings a studied intensity to the screen, placing Ricci in various professional and domestic environments that highlight the versatility of the season's pieces, from structured blazers and bold leopard print ensembles to shimmering sequined evening wear. Photographers Zhenya and Tanya Posternak execute the visuals with a clean, deliberate focus, utilizing both high-key lighting and natural light to emphasize the rich textures of leather, velvet, and chunky knit fabrics. The styling by Vanessa Reid adds an essential layer of texture, grounding the high-fashion silhouettes in a relatable, lifestyle-driven context. By overlaying the brand’s vibrant, neon-hued typography directly onto these minimalist portraits, the campaign maintains a commercial yet undeniably editorial identity. The result is a cohesive series of commercial portraits that feel both cinematic and intimate, showcasing the meticulous craft of the accessories and the sharp tailoring of the apparel through a distinctly modern, reductionist lens.
Project Ganni · GANNI Summer
Ganni brings a fresh perspective to summer apparel with this fashion campaign, capturing a series of portraits set against vibrant green lawns and sun-drenched sandy terrains. The collection leans into an editorial aesthetic, utilizing a top-down perspective to emphasize the tactile quality of the textiles and structured accessories. Photographed by Matthieu Delbreuve, the series relies on natural light to highlight a variety of textures, ranging from delicate crochet knitwear and ruffles to durable denim and leopard prints. The visual identity of the project is defined by its clean composition, employing a minimalist approach to showcase the garments alongside bold handbag silhouettes. The production features styling by Julie Velut, with hair by Joe Burwin and makeup by Kamila Vay. Prop styling was provided by Lune Kuipers, with production support from executive producer Amy Kanagaki.
Project Ganni · GANNI City Chic
GANNI City Chic is a fashion editorial campaign that leans into a candid, observational aesthetic. Captured on location with a focus on urban narrative, the series showcases a variety of ready-to-wear pieces, from structured plaid blazers and utility dresses to textured knitwear. The imagery relies on natural light to highlight the tactile details of the collection, set against a backdrop of weathered brick, cobblestone streets, and neutral-toned facades. Photographer Stella Berkofsky employs an authentic, documentary-inspired approach, often using analogue/film techniques to add grain and depth to the compositions. The styling, managed by Julie Velut, balances sharp tailoring with playful accessories and soft layering, while hair by Joe Burwin and makeup by Kamila Vay maintain a clean, understated look throughout the project. Prop styling by Lune Kuipers and executive production by Amy Kanagaki round out the creative execution of this campaign.
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