Fiorucci

Fiorucci · Second Room

Fiorucci · Fiorucci SS25

The Fiorucci SS25 campaign is a high-fashion project characterized by a monochromatic, pastel-heavy aesthetic. Photographed by Guen Fiore, the imagery utilizes a consistent backdrop of draped, pale blue curtains and matching studio flooring to frame a series of minimalist, editorial portraits. The creative direction leans into a clean, bright visual language that highlights textures ranging from satin slip dresses to sculptural, fringe-detailed knitwear. Styling by Nell Kalonji anchors the campaign in contemporary streetwear and high-fashion silhouettes, with hair by Paolo Soffiatti and makeup by Vanessa Icareg providing a polished, understated finish. Featuring casting by Julia Asaro, the campaign integrates prominent brand typography and graphic motifs across the collection, maintaining a cohesive look across both vertical and horizontal formats.

Fiorucci · MFW25

Fiorucci · First Room

Fiorucci · Third Room

Fiorucci · Fiorucci A/W 25

Fiorucci presents the A/W 25 collection through a series of editorial images captured in a supermarket setting. The work highlights the brand’s heritage cloud-and-cherub prints applied across mini dresses and layering pieces, juxtaposed against sharp, oversized tailoring. Photographed by Pietro Cocco, the campaign leans into a playful aesthetic. The imagery integrates the brand’s logotype into the grocery environment, creating a visual link between the collection’s casual silhouettes and the everyday retail backdrop.

Fiorucci · A dance competition collection 00 directed by Lapo Quagli

Fiorucci presents a high-energy collection reveal captured by photographer Sergio Cattivelli and directed by Lapo Quagli. The project leans into a theatrical aesthetic, featuring model Teline Girumuco in a series of dynamic, movement-focused compositions set against stage-inspired backdrops. Utilizing analogue film and low-key chiaroscuro lighting, the campaign maintains a moody yet playful atmosphere. The imagery frames the collection through the lens of a dance competition, emphasizing vibrant color palettes and bold typography within a luxury fashion context.