Fiorucci
Fiorucci A/W 25
Brand
ProjectFiorucci A/W 25
Date
Sep 2025
Description
The Fiorucci A/W 25 campaign captures the brand's latest collection within the unexpected setting of a supermarket aisle. Photographed by Pietro Cocco, the series features models styled in signature cloud-and-cherub prints, contrasted against everyday grocery fixtures. The execution relies on a playful visual language, incorporating thematic accessories such as illustrated angel wings and branded shopping trolleys. The imagery frames the collection through an editorial lens, maintaining a focus on the interplay between high-fashion silhouettes and domestic retail environments.
Style
Editorial, Vertical, playful
Industries
Designer Fashion
Color
Sky Blue
Espresso
Pure White
Background
Retail Store
Context
Advertising Campaign
Associated creatives
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