Fiorucci presents the A/W 25 collection through a series of editorial images captured in a supermarket setting. The work highlights the brand’s heritage cloud-and-cherub prints applied across mini dresses and layering pieces, juxtaposed against sharp, oversized tailoring.
Photographed by Pietro Cocco, the campaign leans into a playful aesthetic. The imagery integrates the brand’s logotype into the grocery environment, creating a visual link between the collection’s casual silhouettes and the everyday retail backdrop.
