Fiorucci

Apr 2025

The Fiorucci SS25 campaign is a high-fashion editorial series that leans into a monochromatic, pastel aesthetic. Photographed by Guen Fiore, the imagery is defined by clean, minimalist studio environments set against light blue draped curtains and matching flooring. The collection showcases a variety of textures, from glossy satin slip dresses and sculptural garments to intricate knitwear and denim layers. Styling by Nell Kalonji highlights contemporary streetwear and formal elements, frequently incorporating prominent branding. The visual narrative relies on natural light and an editorial focus to bring out the material quality of the apparel. Key contributions include hair styling by Paolo Soffiatti, makeup by Vanessa Icareg, and casting by Julia Asaro.

Editorial, Vertical, Clean

Natural light

Advertising Campaign