Fiorucci

Apr 2025

The Fiorucci SS25 campaign is a high-fashion project characterized by a monochromatic, pastel-heavy aesthetic. Photographed by Guen Fiore, the imagery utilizes a consistent backdrop of draped, pale blue curtains and matching studio flooring to frame a series of minimalist, editorial portraits. The creative direction leans into a clean, bright visual language that highlights textures ranging from satin slip dresses to sculptural, fringe-detailed knitwear. Styling by Nell Kalonji anchors the campaign in contemporary streetwear and high-fashion silhouettes, with hair by Paolo Soffiatti and makeup by Vanessa Icareg providing a polished, understated finish. Featuring casting by Julia Asaro, the campaign integrates prominent brand typography and graphic motifs across the collection, maintaining a cohesive look across both vertical and horizontal formats.

Editorial, Vertical, Clean

Natural light

Advertising Campaign