Fiorucci
A dance competition collection 00 directed by Lapo Quagli
Brand
Date
Apr 2024
Description
Fiorucci presents a high-energy collection reveal captured by photographer Sergio Cattivelli and directed by Lapo Quagli. The project leans into a theatrical aesthetic, featuring model Teline Girumuco in a series of dynamic, movement-focused compositions set against stage-inspired backdrops. Utilizing analogue film and low-key chiaroscuro lighting, the campaign maintains a moody yet playful atmosphere. The imagery frames the collection through the lens of a dance competition, emphasizing vibrant color palettes and bold typography within a luxury fashion context.
Style
Horizontal, Commercial, playful, Moody
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Royal Blue
Burnt Orange
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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