Febreze
Odor Transfer
Brand
ProjectOdor Transfer
Date
Jun 2026
Description
Febreze showcases the functional utility of its fabric refresher in 'Odor Transfer,' a commercial focusing on the common household challenge of trapped smells in domestic textiles. The production moves through a series of familiar living spaces, documenting scenarios from a family relaxing on a sofa to a pet resting on bedding. The film utilizes live-action techniques augmented with VFX to visualize the neutralization of odor particles. Captured with a combination of warm interior lighting and natural window light, the spot emphasizes the textures of home fabrics and surfaces. The production was led by GREATERGOOD.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Navy
Beige
Blush
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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