Febreze expands its Breathe Happy social experiment through this documentary-style commercial, observing the genuine reactions of participants placed in an untidy domestic environment. Filmed with a live-action technique, the project utilizes natural light and observational framing to capture the immediate impact of the product within a residential space. Produced by Station Film and developed by Grey New York, the campaign focuses on real-time sensory responses in a controlled social study setting. Beast NY handled the post-production work for the project.
