Falconeri
Featured Falconeri projects
This week's top Falconeri projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Falconeri · "Pure Ultrafine Cashmere" Falconeri SS25, :20s
Falconeri debuts the SS25 'Pure Ultrafine Cashmere' campaign, a twenty-second commercial spot highlighting the brand's latest collection. Featuring a pair of models in neutral-toned knitwear, the film centers on a relaxed, sun-drenched narrative set against warm-toned architectural surroundings. Produced by Consulate, the project employs a clean aesthetic and natural light to emphasize the soft textures of the cashmere garments. The production balances a high-end fashion focus with a relaxed, outdoor atmosphere, utilizing live-action techniques to define the brand's visual identity for the upcoming season.
Project Falconeri · S/S 26 CAMPAIGN
The Falconeri S/S 26 campaign masterfully balances the raw, tactile intensity of a deep jungle expedition with the understated elegance of luxury knitwear. Through the collaborative vision of director Lorenzo Gironi and photographer Nicolò Parsenziani, the project transports viewers into a lush, verdant wilderness where the boundary between organic textures and high-end fashion dissolves. Against a backdrop of cascading waterfalls, weathered wooden bridges, and dense, tropical foliage, the campaign highlights a serene earth-toned palette that feels both grounded and aspirational. Models Valerie Pasker and Yulef Bopp are captured in moments of quiet intimacy and fluid movement, with stylist Laura Seganti emphasizing the airy, lightweight quality of the collection’s layering. The imagery leans into editorial minimalism, eschewing heavy artifice in favor of soft, natural light that dances across the delicate knit fabrics and vibrant greenery. Techniques such as dappled forest lighting and subtle wind-swept silhouettes inject a sense of life and spontaneity into the frames, reinforcing the brand's commitment to quality and comfort. Ultimately, this lifestyle-focused production channels a sense of escapism, presenting a cohesive, evocative narrative where the sophisticated simplicity of Falconeri knitwear holds its own against the untamed, immersive majesty of the rainforest environment, resulting in a campaign that feels timeless, tactile, and deeply resonant.
Falconeri · Falconeri F/W 2025 Campaign
The Falconeri F/W 2025 campaign brings together Rosie Huntington Whiteley and Jason Statham for a series focused on premium knitwear. Shot in intimate interior settings, the film channels an editorial perspective through live-action technique and a clean, grounded aesthetic. Directed with a documentary-style approach, the production relies on natural light to emphasise textures throughout the collection. The project features photography by Lachlan Bailey and styling by Géraldine Saglio.
Project Falconeri · A day in Florence
Falconeri's A day in Florence campaign captures the quiet intersection of luxury apparel and classical history. Photographed by Lala Serrano with art direction by Cristina Ramirez, the editorial series leans into a warm, nostalgic aesthetic that contrasts the brand's tailored garments against the textured stone and sculptural heritage of the Italian city. Styling by Michele Bagnara brings a clean, rhythmic cohesion to the project, featuring a mix of silk shirts, linen vests, and structured tailoring. Shot on both film and digital, the imagery makes extensive use of natural light, alternating between soft, diffused interior illumination and the crisp warmth of golden hour outdoor portraits.
Falconeri · Falconeri S/S 2025 Campaign
The Falconeri S/S 2025 campaign features Rosie Huntington-Whiteley and Jason Statham, showcasing the brand's latest collection of neutral-toned cashmere apparel. Directed by Lachlan Bailey, the film captures the premium knitwear through a focus on natural textures and understated architectural backdrops. With styling by Géraldine Saglio, the production leans into a cinematic visual language. The work utilizes warm lighting and clean, professional cinematography to emphasize the garments' tactile qualities, presented through a sequence of close-up shots and relaxed outdoor imagery.
Project Falconeri · BACK TO ESSENTIAL
For the Back to Essential campaign, Falconeri strips back the visual narrative to focus on the raw, elemental textures of its latest luxury collection. Shot against the dramatic, eroded limestone formations of a coastal landscape, the imagery leans into a minimalist aesthetic, pairing crisp monochrome and neutral knitwear with the vibrant, deep blues of the sea and sky. Photographer Jorge Perez Ortiz anchors the project in natural daylight, capturing the movement of fabric and the subjects against the rugged terrain. With hair styling by Ezio Diaferia, the portraiture and editorial shots maintain a clean, grounded tone, emphasizing the tactile quality of the materials through the use of analogue film techniques and high-speed freeze motion. Models Francesco Ruggiero and Nour Rizk move through the outdoor setting, creating a serene and sophisticated visual dialogue between human form and natural geology.
Project Falconeri · Notes of Style II
Notes of Style II is a fashion editorial campaign for Falconeri, focusing on the tactile quality and layered construction of luxury knitwear. Through a series of studio portraits, the project highlights the brand’s minimalist aesthetic and material focus, utilizing soft, directional natural light to emphasize the fine ribbing and cable-knit textures of the collection. The series features art direction by Cristina Ramirez and styling by Michele Bagnara, who curate a palette of neutrals and deep blues. Photographer Pablo Saez employs a consistent, clean-studio approach across the campaign, with some frames incorporating film border detailing to provide a subtle, analogue-inspired texture to the editorial.
Project Falconeri · Falconeri F/W 24: The Cottage
Falconeri's F/W 24 campaign, 'The Cottage,' captures a rustic and refined vision for the fashion house. Photographed by Lala Serrano, the project features model Elisa Nijman positioned within a quiet, rural setting, leaning into an aesthetic defined by natural light and desaturated tones. Art direction by Cristina Ramirez complements the imagery with a focus on textures, utilizing earthy palettes and analogue film techniques. Michele Bagnara leads the styling, paired with hair styling by Egon Crivillers, to highlight the collection's knitwear and tailored outerwear. The series maintains a consistent, clean editorial approach throughout the various outdoor compositions.
Falconeri · "Pure Ultrafine Cashmere" Falconeri SS25, :30s
Falconeri presents its SS25 collection in this 30-second commercial spot, centering on the tactile qualities of its signature ultrafine cashmere. Featuring a man and a woman in a sunlit outdoor environment, the film utilizes natural light and warm color grading to emphasize the soft textures of the apparel. The production leans into a live-action technique, moving through intimate portraits and close-up sequences set against neutral architecture and natural foliage. The edit highlights the refined materials of the collection, establishing a serene aesthetic for the season.
Project Falconeri · Fall-Winter 2025 Campaign
The Falconeri Fall-Winter 2025 campaign, photographed by Lachlan Bailey, centers on a series of intimate portraits featuring Rosie Huntington-Whiteley and Jason Statham. The campaign leans into a restrained, earthy colour palette that emphasizes the tactile qualities of the brand's knitwear collection through natural light and directional studio illumination. Styling by Geraldine Saglio focuses on a muted, neutral wardrobe, pairing layered knit sweaters and zip-up cardigans with soft trousers. The imagery utilizes a clean editorial aesthetic to highlight the textures of the apparel, with the compositions set against both minimalist architectural backdrops and outdoor environments.
Project Falconeri · Fall 2025 Ad Campaign
For the Fall 2025 ad campaign, luxury fashion house Falconeri leans into a masterclass of tactile minimalism and understated elegance. By pairing the high-profile duo of Rosie Huntington-Whiteley and Jason Statham, the brand anchors its latest knitwear collection in an aesthetic of approachable sophistication. The campaign effectively utilizes editorial portraiture to foreground the intricate textures of cashmere and wool, relying on a restrained, monochromatic color palette of greys, creams, and earthy taupes to mirror the premium nature of the materials. Across a series of shots that bridge the gap between architectural lifestyle imagery and classic studio work, the creative execution prioritizes clean lines and soft, diffused natural light. Whether captured against the stark geometry of concrete staircases, warm-toned wood paneling, or in intimate, cinematic outdoor settings, the visuals remain deeply cohesive. By emphasizing the interplay between the subjects and the tactile quality of the garments, the campaign creates a sense of relaxed luxury. This approach avoids excessive artifice, choosing instead to let the quality of the apparel and the steady, focused presence of the models define the narrative. Through this carefully curated series of lifestyle portraits, Falconeri reinforces its commitment to timeless design and premium craftsmanship, proving that a minimalist visual strategy can be the most effective way to communicate a heritage of luxury fashion.
Project Falconeri · F/W25 CAMPAIGN
For the Falconeri Fall/Winter 2025 campaign, the luxury fashion house masterfully captures the essence of alpine elegance, juxtaposing the rugged intensity of a high-altitude glacier with the soft, tactile comfort of premium knitwear. Directed by Lorenzo Gironi and captured through the lens of photographer Nicolò Parsenziani, the project leans into a clean, editorial minimalism that celebrates the material quality of wool, cashmere, and fleece. Set against the stark, high-contrast backdrop of snow-covered peaks and a piercing blue sky, the campaign showcases models Giacomo Cavalli and Mila Bergsma in a series of intimate, lifestyle-driven vignettes. The aesthetic relies on consistent high-key lighting to emphasize the intricate cable-knit textures and ribbed detailing of the collection, creating a sense of warmth despite the frozen landscape. Styling by Laura Seganti elevates the imagery, blending effortless luxury with functional winter attire, while hair styling by Ezio Diaferia ensures a refined, natural finish. By utilizing natural light and cinematic compositions, the campaign avoids the cliches of seasonal advertising, instead opting for a sophisticated narrative that focuses on the harmony between humanity and the alpine environment. The result is a series of portraits that feel simultaneously grand in scale and deeply personal, effectively positioning the brand as a beacon of comfort in the coldest of climates.
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