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Falconeri

BACK TO ESSENTIAL
Date

Apr 2025

Description

For their 'Back to Essential' campaign, luxury fashion house Falconeri returns to raw, elemental landscapes to spotlight their latest collection of neutral knitwear and tailored staples. The imagery leans into a minimalist aesthetic, pairing clean, lightweight garments with the stark, eroded textures of coastal rock formations and expansive blue skies. Captured by photographer Jorge Perez Ortiz, the series utilises natural light to emphasise the tactile quality of the collection's fabrications, from crisp cotton shirts to soft-touch knits. Models Francesco Ruggiero and Nour Rizk are positioned across serene, windswept terrains, creating an editorial narrative that feels both grounded and sophisticated. With hair styling by Ezio Diaferia, the campaign achieves a cohesive, organic look that bridges commercial appeal and high-end fashion photography.

Style

Editorial, Clean, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Pure White
Beige
Context

Advertising Campaign

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