Falconeri: BACK TO ESSENTIAL

Apr 2025

For the Back to Essential campaign, Falconeri strips back the visual narrative to focus on the raw, elemental textures of its latest luxury collection. Shot against the dramatic, eroded limestone formations of a coastal landscape, the imagery leans into a minimalist aesthetic, pairing crisp monochrome and neutral knitwear with the vibrant, deep blues of the sea and sky. Photographer Jorge Perez Ortiz anchors the project in natural daylight, capturing the movement of fabric and the subjects against the rugged terrain. With hair styling by Ezio Diaferia, the portraiture and editorial shots maintain a clean, grounded tone, emphasizing the tactile quality of the materials through the use of analogue film techniques and high-speed freeze motion. Models Francesco Ruggiero and Nour Rizk move through the outdoor setting, creating a serene and sophisticated visual dialogue between human form and natural geology.

Editorial, Clean, Vertical, Warm

Natural light

Advertising Campaign