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Falconeri

BACK TO ESSENTIAL
Date

Apr 2025

Description

For the Back to Essential campaign, Falconeri channels a refined, minimalist aesthetic grounded in the raw textures of a coastal landscape. The imagery captures a series of editorial and commercial portraits that highlight the fluidity and soft tailoring of the brand's latest knitwear collection. Photographed by Jorge Perez Ortiz, the project leans into a serene outdoor narrative, utilising natural light to define the interplay between neutral-toned apparel and stark, eroded rock formations. The campaign features models Francesco Ruggiero and Nour Rizk, with hair styling by Ezio Diaferia, emphasising clean lines and a composed, earthy palette. The visual execution relies on an airy, analogue-inspired approach that prioritises tactile material quality against expansive blue horizons.

Style

Editorial, Clean, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Pure White
Beige
Context

Advertising Campaign

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