Falconeri

May 2024

Falconeri's 'A Day in Florence' campaign captures a refined aesthetic within the heart of Italy. Photographed by Lala Serrano with art direction from Cristina Ramirez, the editorial series leans into a classic, nostalgic atmosphere that mirrors the brand's luxury fashion identity. The project makes extensive use of natural light and film techniques to enhance its warm, earthy color palette. Fashion editor and stylist Michele Bagnara anchors the collection through a focus on tailored separates, silks, and linen textures. Featuring model Swati Eck, the imagery draws creative parallels between the apparel and the historical sculptural surroundings of Florence. These editorial compositions utilize soft lighting and artistic, tactile settings to ground the campaign in a timeless sense of place.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign