Falconeri: A day in Florence

May 2024

Falconeri's A day in Florence campaign captures the quiet intersection of luxury apparel and classical history. Photographed by Lala Serrano with art direction by Cristina Ramirez, the editorial series leans into a warm, nostalgic aesthetic that contrasts the brand's tailored garments against the textured stone and sculptural heritage of the Italian city. Styling by Michele Bagnara brings a clean, rhythmic cohesion to the project, featuring a mix of silk shirts, linen vests, and structured tailoring. Shot on both film and digital, the imagery makes extensive use of natural light, alternating between soft, diffused interior illumination and the crisp warmth of golden hour outdoor portraits.

Editorial, Vertical, Warm

Natural light

Advertising Campaign