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Falconeri

"Pure Ultrafine Cashmere" Falconeri SS25, :20s
Date

Apr 2026

Description

Falconeri debuts its SS25 campaign for "Pure Ultrafine Cashmere," a twenty-second commercial spot highlighting the brand's latest luxury knitwear collection. Featuring a man and a woman in neutral-toned apparel, the film focuses on the tactile quality of the garments against an outdoor backdrop. The production, handled by Consulate, utilises natural light to create a clean, minimalist aesthetic. The narrative centres on a relaxed, sun-drenched atmosphere, with sequences captured against architectural walls to emphasise the texture and drape of the cashmere. Consulate also managed the post-production and VFX for the film.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Cream
Camel
Background

House

Context

Advertising Campaign, TVC / TV Commercial

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