Fairprice Group

Fairprice Group · The Feast

Fairprice Group presents 'The Feast,' a grocery and food & beverage campaign highlighting the communal nature of holiday dining. The spot centers on a domestic gathering, capturing the interplay between generations during a shared meal. Directed with a focus on interior warmth, the production utilizes live-action techniques to emphasize the preparation and enjoyment of traditional dishes. The project features creative work by TBWA Singapore with production services provided by Cutscene.

Fairprice Group · The Hotpot

Fairprice Group presents The Hotpot, a commercial production that captures the rituals of festive family dining. The film bridges the gap between the preparation of a meal and the sourcing of ingredients, moving from a warm, intimate domestic setting to the clinical, vibrant aisles of a local supermarket. Developed by agency TBWA Singapore and produced by Cutscene, the project utilizes cinematic lighting to anchor its narrative of togetherness. The visual language favors a contrast between the cozy atmosphere of a shared hotpot meal and the expansive, live-action sequences of retail grocery shopping.

Fairprice Group · The Battle

Fairprice Group presents The Battle, a commercial spot conceptualized by TBWA Singapore and produced by Cutscene. The film leans into a lighthearted domestic narrative set within a living room decorated for the Chinese New Year period. The action centers on a playful interaction between two characters engaged in a mock skirmish, utilizing dynamic framing to emphasize the comedic timing of the scene. The production employs cinematic lighting to maintain a bright, energetic tone throughout the live-action sequence, which concludes with a delivery arrival.

Fairprice Group · Love Prospers in the Little Things

Fairprice Group presents 'Love Prospers in the Little Things,' a narrative commercial produced by TBWA Singapore. The film captures intimate neighbourhood interactions and quiet family moments, focusing on the everyday connections between residents and their community. The production utilizes live-action techniques and natural light to maintain a realistic, warm aesthetic. By centering on domestic scenes and local encounters, the commercial highlights the brand's presence within the grocery and food & beverage space.

Fairprice Group · Surprise Date

Fairprice Group · Sneaky Cart

Fairprice Group · For MeiMei