Fairprice Group: The Battle
Brand
Date
Jan 2026
Description
Fairprice Group presents The Battle, a commercial spot conceptualized by TBWA Singapore and produced by Cutscene. The film leans into a lighthearted domestic narrative set within a living room decorated for the Chinese New Year period. The action centers on a playful interaction between two characters engaged in a mock skirmish, utilizing dynamic framing to emphasize the comedic timing of the scene. The production employs cinematic lighting to maintain a bright, energetic tone throughout the live-action sequence, which concludes with a delivery arrival.
Style
Lifestyle, Horizontal, Cinematic
Industries
Color
Jet Black
Royal Blue
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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