Fairprice Group
The Battle
Brand
ProjectThe Battle
Date
Jan 2026
Description
Fairprice Group presents 'The Battle,' a campaign spot produced by Cutscene and developed by the team at TBWA Singapore. The film captures a high-energy, domestic scene featuring a playful confrontation between a child and an adult within a living room set. The narrative pivots on the arrival of a Fairprice delivery, transitioning the focus from a household skirmish to the brand's retail service. The production makes use of live-action technique and cinematic lighting to maintain a dynamic, comedic rhythm throughout the spot.
Style
Lifestyle, Horizontal, Cinematic
Industries
E-commerce Platforms
Color
Jet Black
Royal Blue
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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