Fairprice Group
The Feast
Brand
ProjectThe Feast
Date
Jan 2026
Description
Fairprice Group presents The Feast, a grocery and food industry commercial centered on communal dining and tradition. The spot focuses on a multi-generational family gathering within a domestic setting, highlighting the preparation and sharing of festive dishes. Produced by Cutscene with creative from TBWA Singapore, the film leans into a cinematic aesthetic. Warm interior lighting and live-action technique are used to emphasize shared interactions and the connection between family members during the meal.
Style
Horizontal, Cinematic, Warm
Industries
Grocery
Color
Jet Black
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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