Fairprice Group: The Feast
Brand
Date
Jan 2026
Description
Fairprice Group presents 'The Feast,' a grocery and food & beverage campaign highlighting the communal nature of holiday dining. The spot centers on a domestic gathering, capturing the interplay between generations during a shared meal. Directed with a focus on interior warmth, the production utilizes live-action techniques to emphasize the preparation and enjoyment of traditional dishes. The project features creative work by TBWA Singapore with production services provided by Cutscene.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Crimson
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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