Fairprice Group: The Hotpot
Brand
Date
Jan 2026
Description
Fairprice Group presents The Hotpot, a commercial production that captures the rituals of festive family dining. The film bridges the gap between the preparation of a meal and the sourcing of ingredients, moving from a warm, intimate domestic setting to the clinical, vibrant aisles of a local supermarket. Developed by agency TBWA Singapore and produced by Cutscene, the project utilizes cinematic lighting to anchor its narrative of togetherness. The visual language favors a contrast between the cozy atmosphere of a shared hotpot meal and the expansive, live-action sequences of retail grocery shopping.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Color
Chocolate
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.