Fairprice Group
The Hotpot
Brand
ProjectThe Hotpot
Date
Jan 2026
Description
Fairprice Group presents The Hotpot, a commercial production that captures the ritual of a festive family meal. The narrative balances intimate moments at a home dining table with the practical, brightly lit environment of a grocery shopping trip. Produced by Cutscene with creative support from TBWA Singapore, the spot leans into cinematic lighting to establish a warm, inviting atmosphere. The production utilizes live-action technique to highlight the communal nature of the preparation and dining process, punctuated by humorous character interactions throughout the journey from aisle to table.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Grocery
Color
Chocolate
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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