Etam
Featured Etam projects
This week's top Etam projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Etam · Etam X Marcia Wear 2025
Etam collaborates with Marcia Wear for the 2025 swimwear collection, captured by photographer Pierre-Ange Carlotti. The campaign features model Malika El Maslouhi in a series of coastal settings, showcasing pieces such as cherry-print two-piece bikinis and cutout black one-piece swimsuits. Executing a warm, commercial aesthetic, the imagery utilizes natural light and golden hour settings to emphasize the texture of the garments. With casting direction by Coco Liscia, the project frames the subject against sandy beaches and weathered wooden fences to highlight the collection's outdoor-oriented design.
Project Etam · J'ETAM
For the J'ETAM campaign, lingerie brand Etam presents a series of portraits featuring model Irina Shayk. Photographed by Brianna Capozzi, the images shift between monochromatic, saturated sets and neutral studio environments to showcase the versatility of the collection. The imagery employs warm lighting and clean compositions to highlight the textures of lace, athletic trims, and ribbed fabrics. The work leans into editorial techniques to contrast intimate, soft-focus settings with bolder, high-contrast studio portraiture.
Project Etam · Etam's Summer 2024 Lookbook
Etam’s Summer 2024 lookbook presents the brand's latest collection of lingerie through a series of polished, commercial portraits. The series centers on intricate lace detailing, featuring a range of silhouettes in ivory, dark green, olive, and burgundy colorways. Photographed by Bruno Barbazon, the project employs a consistent studio aesthetic. Each shot utilizes soft, diffused natural light against clean, neutral backgrounds to emphasize the texture of floral embroidery and geometric lace patterns. The framing focuses on both full-body poses and detailed close-ups to highlight the construction, hardware accents, and scalloped finishes of the garments.
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