Etam: J'ETAM
Brand
Date
Aug 2025
Description
For the J'ETAM campaign, lingerie brand Etam presents a series of portraits featuring model Irina Shayk. Photographed by Brianna Capozzi, the images shift between monochromatic, saturated sets and neutral studio environments to showcase the versatility of the collection. The imagery employs warm lighting and clean compositions to highlight the textures of lace, athletic trims, and ribbed fabrics. The work leans into editorial techniques to contrast intimate, soft-focus settings with bolder, high-contrast studio portraiture.
Style
Editorial, Warm
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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