Etam
Etam X Marcia Wear 2025
Brand
ProjectEtam X Marcia Wear 2025
Date
May 2025
Description
Etam collaborates with Marcia Wear for the 2025 swimwear collection, captured by photographer Pierre-Ange Carlotti. The campaign features model Malika El Maslouhi in a series of coastal settings, showcasing pieces such as cherry-print two-piece bikinis and cutout black one-piece swimsuits. Executing a warm, commercial aesthetic, the imagery utilizes natural light and golden hour settings to emphasize the texture of the garments. With casting direction by Coco Liscia, the project frames the subject against sandy beaches and weathered wooden fences to highlight the collection's outdoor-oriented design.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Background
Sandy Beach
Context
Advertising Campaign
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