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Etam: Etam's Summer 2024 Lookbook

Brand
Date

Jun 2024

Description

Etam’s Summer 2024 lookbook presents the brand's latest collection of lingerie through a series of polished, commercial portraits. The series centers on intricate lace detailing, featuring a range of silhouettes in ivory, dark green, olive, and burgundy colorways. Photographed by Bruno Barbazon, the project employs a consistent studio aesthetic. Each shot utilizes soft, diffused natural light against clean, neutral backgrounds to emphasize the texture of floral embroidery and geometric lace patterns. The framing focuses on both full-body poses and detailed close-ups to highlight the construction, hardware accents, and scalloped finishes of the garments.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color
Pure White
Background

White Seamless

Context

Lookbook

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