Elle
Featured Elle projects
This week's top Elle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Elle, Gucci · I Will Survive
In the vibrant collision of high fashion and musical nostalgia, the I Will Survive project by Elle x Gucci serves as a rhythmic exploration of performance and identity. This music, media and entertainment piece leans into a cinematic visual language, weaving together a series of karaoke vignettes that capture the raw, uninhibited joy of personal expression. Production house GREATERGOOD skillfully maneuvers through various retro-inspired environments, ranging from moody, neon-drenched lounges to theatrical stages framed by heavy red curtains. The aesthetic is defined by a deliberate use of live-action technique, interspersed with subtle VFX and visual effects that layer in an element of surrealism, such as floating orange spheres and vintage television interfaces. Every frame feels meticulously curated, with subjects adorned in expressive, eclectic Gucci-inspired tailoring that highlights the intersection of modern luxury and vintage-style sensibilities. By utilizing low-key lighting and circular lens framing, the production achieves a lo-fi, documentary feel that honors the grit of real-world environments while maintaining a polished editorial edge. The final product reads as a playful yet sophisticated ode to the enduring power of music, using the contrast between dramatic stage lights and intimate, shadowy pockets to keep the viewer anchored in an atmosphere that is equal parts glamorous and intimately grounded in human experience.
Elle · Dakota Johnson
Elle features Dakota Johnson in this fashion-forward project that balances a cinematic editorial aesthetic with a distinct 1970s visual language. The film captures the actor across various high-contrast sets, from vibrant lounge spaces featuring yellow and magenta furniture to poolside vignettes that emphasize detailed styling. Produced by GREATERGOOD, the piece leans into a voyeuristic narrative device by intercutting standard live-action technique with grainy security camera monitor displays. The result is a polished look at luxury fashion that leans heavily into retro-inspired art direction.
Project Elle · Elle Beauty
Elle Beauty presents a series of editorial portraits that explore the intersection of human form and botanical elements. Photographed by Tobias Delcroix, the collection utilizes natural light to emphasize organic textures, focusing on the tactile quality of skin against textiles and foliage. The imagery employs a warm color palette and minimalist framing to maintain a quiet, contemplative aesthetic throughout the editorial feature. Each composition leverages clean studio lighting and soft, even tones to highlight subtle details, from the curve of a spine to the interplay of light on foliage. The series integrates graphic layers and close-up portraits to build a cohesive visual narrative within the skincare and beauty sector.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
