Elle: Carnaval Starts Within
Brand
Date
May 2026
Description
Elle Brazil presents 'Carnaval Starts Within,' a short film that channels a refined, moody aesthetic for the luxury fashion market. The project shifts focus toward high-contrast form, utilizing dramatic lighting and a soft haze to emphasize the textures of intricate hair styling and footwear. Developed by the team at GREATERGOOD, the production leans into a minimalist studio environment. The work employs a monochrome palette and low-key chiaroscuro techniques to establish its atmospheric, cinematic tone.
Style
Horizontal, Cinematic, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Silver (metallic)
Background
Black Seamless
Context
Advertising Campaign, Editorial
Associated creatives
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