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Elle: Dakota Johnson

Brand
Date

Jul 2026

Description

Elle features Dakota Johnson in this fashion-forward project that balances a cinematic editorial aesthetic with a distinct 1970s visual language. The film captures the actor across various high-contrast sets, from vibrant lounge spaces featuring yellow and magenta furniture to poolside vignettes that emphasize detailed styling. Produced by GREATERGOOD, the piece leans into a voyeuristic narrative device by intercutting standard live-action technique with grainy security camera monitor displays. The result is a polished look at luxury fashion that leans heavily into retro-inspired art direction.

Style

Vertical, Cinematic, 1970s

Color
Violet
Golden Yellow
Context

Advertising Campaign, Brand Film / Corporate Video

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