Edmunds
Featured Edmunds projects
This week's top Edmunds projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Edmunds · The Challenge
Edmunds addresses the persistent friction of urban transit in 'The Challenge,' a campaign highlighting the complexities of vehicle ownership in Los Angeles. Through a series of fast-paced cuts, the project contrasts the reality of traffic congestion and fluctuating gas prices with the ease of the Edmunds platform. The spot features baseball player Tommy Edman, who discusses the nuances of modern car buying and driving. Utilizing drone footage and live-action technique, the video captures the grit of the city alongside a warm, accessible aesthetic.
Edmunds · You're Looking For Me
Edmunds presents a commercial campaign titled 'You're Looking For Me,' a video piece designed to bridge the gap between automotive shoppers and car dealers. The narrative centers on a protagonist moving through a series of familiar domestic settings, from a suburban garden to a kitchen, grounding the brand's connected video advertising platform in relatable lifestyle moments. Produced by GREATERGOOD, the production utilizes natural daylight and warm interior lighting to maintain a consistent, accessible aesthetic. This live-action spot leans into a straightforward, observational technique to highlight the service's utility within the automotive sector.
Edmunds · Moving On
Edmunds explores the evolving relationship between driver and vehicle in its 'Moving On' commercial spot. The film highlights the role of integrated technology, featuring a central performance that centers on a dialogue between a driver and her car's voice assistant. The project leans into a clean, horizontal live-action technique, utilizing warm natural light to ground the narrative in a familiar residential setting. Production was handled by GREATERGOOD.
Edmunds · Cut The Noise
Edmunds presents Cut The Noise, a commercial campaign designed to capture the overwhelming experience of modern vehicle research. The film follows a subject navigating a sea of digital information while searching for a car, using live-action technique to ground the abstract challenge of online shopping within a quiet, domestic setting. Produced by GREATERGOOD, the spot leans into a warm aesthetic with its dimly lit interior and rich color palette. By visualizing the chaos of online car listings as floating iconography, the campaign highlights the brand's role in simplifying the automotive decision-making process.
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