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Edmunds

Moving On
ProjectMoving On
Date

Jun 2026

Description

Edmunds explores the evolving relationship between driver and vehicle in its 'Moving On' commercial spot. The film highlights the role of integrated technology, featuring a central performance that centers on a dialogue between a driver and her car's voice assistant. The project leans into a clean, horizontal live-action technique, utilizing warm natural light to ground the narrative in a familiar residential setting. Production was handled by GREATERGOOD.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Mass Market Automotive

Color
Pure White
Royal Blue
Background

Garage

Context

TVC / TV Commercial

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