Edmunds
Cut The Noise
Brand
ProjectCut The Noise
Date
Jun 2026
Description
Edmunds presents Cut The Noise, a commercial campaign designed to capture the overwhelming experience of modern vehicle research. The film follows a subject navigating a sea of digital information while searching for a car, using live-action technique to ground the abstract challenge of online shopping within a quiet, domestic setting. Produced by GREATERGOOD, the spot leans into a warm aesthetic with its dimly lit interior and rich color palette. By visualizing the chaos of online car listings as floating iconography, the campaign highlights the brand's role in simplifying the automotive decision-making process.
Style
Horizontal, Commercial, Warm
Industries
Luxury Automotive
Color
Camel
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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