Edmunds: The Challenge
Brand
Date
Jul 2026
Description
Edmunds addresses the persistent friction of urban transit in 'The Challenge,' a campaign highlighting the complexities of vehicle ownership in Los Angeles. Through a series of fast-paced cuts, the project contrasts the reality of traffic congestion and fluctuating gas prices with the ease of the Edmunds platform. The spot features baseball player Tommy Edman, who discusses the nuances of modern car buying and driving. Utilizing drone footage and live-action technique, the video captures the grit of the city alongside a warm, accessible aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Royal Blue
Pure White
Background
Street
Context
Brand Film / Corporate Video
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