Edmunds

The Challenge

Brand

Date

Jul 2026

Description

The Challenge for Edmunds is a commercial project featuring baseball player Tommy Edman as he navigates the typical stressors of urban vehicle ownership. The narrative centers on the practical difficulties of driving in Los Angeles, including congested traffic and fluctuating fuel costs, before presenting the platform as a tool for streamlining the car-buying experience. The edit leans into a documentary aesthetic, utilizing drone footage and live-action sequences to contrast the reality of the daily commute with the service's utility. The project employs a warm color palette to ground the high-paced narrative in a relatable setting, focusing on the friction points inherent in travel and vehicle logistics.

Style

Horizontal, Commercial, Warm

Techniques

Drone footage

Industries

Vehicle Rental & Rideshare

Color

Royal Blue

Pure White

Background

Street

Context

Brand Film / Corporate Video

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Edmunds

The Challenge

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