Duraflame
Featured Duraflame projects
This week's top Duraflame projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Duraflame · Start Something - Beach Bonfire
Duraflame’s campaign, titled Start Something - Beach Bonfire, documents a communal gathering at dusk. The film captures a group of friends interacting around a fire pit on the shoreline, emphasizing the social atmosphere of the coastal setting. The commercial utilizes live-action technique to portray the fire’s interaction with the surrounding environment. Through the use of natural light and warm tones, the production leans into the contrast between the evening beach air and the heat of the fire. The project was handled by Teak, overseeing creative, production, and post-production, with additional VFX support from Anumeha Sinha.
Duraflame · Start Something - Couple Bonfire
Duraflame’s latest commercial campaign, 'Start Something - Couple Bonfire,' focuses on the atmosphere of outdoor connection. The film captures a quiet evening scene on a sandy beach, where a couple shares a conversation beside a campfire at dusk. Produced by Teak, the spot leans into a warm aesthetic, using live-action technique to highlight the interplay between the firelight and the natural twilight environment. The production team at Teak also handled the post-production and creative direction for this horizontal spot.
Duraflame · Start Something - Backyard Fireplace
Duraflame’s "Start Something" campaign for their backyard fireplace line leans into a naturalistic perspective to capture a social evening spent outdoors. The commercial features a group of six adults gathered around a stone fire feature, emphasizing the ambient atmosphere created by the warmth of the firelight. The project was produced and edited by the team at Teak, who managed the full production and post-production workflow. The creative execution utilizes a warm lighting palette to highlight the cozy environment of the commercial spot.
Duraflame · Start Something - Real Conversation
Duraflame’s 'Start Something - Real Conversation' campaign captures an evening of social connection centered around a fire pit. The commercial film highlights the atmosphere of a group gathering outdoors, utilizing live-action techniques to emphasize the warmth of the scene. Produced by agency Teak, the spot transitions from a clean product shot into a cozy, illuminated setting defined by string lights and evening patio seating. The creative direction, handled by Teak with post-production support from Anumeha Sinha, focuses on the tactile, golden hour aesthetic of the fire-lit environment.
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