Duraflame
Start Something - Real Conversation
Brand
Date
Jun 2026
Description
Duraflame’s 'Start Something - Real Conversation' campaign captures an evening of social connection centered around a fire pit. The commercial film highlights the atmosphere of a group gathering outdoors, utilizing live-action techniques to emphasize the warmth of the scene. Produced by agency Teak, the spot transitions from a clean product shot into a cozy, illuminated setting defined by string lights and evening patio seating. The creative direction, handled by Teak with post-production support from Anumeha Sinha, focuses on the tactile, golden hour aesthetic of the fire-lit environment.
Style
Horizontal, Commercial, Golden Hour
Industries
CPG / Packaged Food
Color
Pure White
Crimson
Background
House
Context
TVC / TV Commercial
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