Duraflame’s campaign, titled Start Something - Beach Bonfire, documents a communal gathering at dusk. The film captures a group of friends interacting around a fire pit on the shoreline, emphasizing the social atmosphere of the coastal setting.
The commercial utilizes live-action technique to portray the fire’s interaction with the surrounding environment. Through the use of natural light and warm tones, the production leans into the contrast between the evening beach air and the heat of the fire. The project was handled by Teak, overseeing creative, production, and post-production, with additional VFX support from Anumeha Sinha.
