Duraflame’s "Start Something" campaign for their backyard fireplace line leans into a naturalistic perspective to capture a social evening spent outdoors. The commercial features a group of six adults gathered around a stone fire feature, emphasizing the ambient atmosphere created by the warmth of the firelight.
The project was produced and edited by the team at Teak, who managed the full production and post-production workflow. The creative execution utilizes a warm lighting palette to highlight the cozy environment of the commercial spot.
