Drumstick

Drumstick · Tuesday Hero

Drumstick's Tuesday Hero campaign centers on a commercial spot featuring professional wrestler Cody Rhodes. The narrative unfolds within an athletic locker room where a diverse group joins the athlete for an unconventional meeting, each holding a Drumstick ice cream cone. Produced with a cinematic, live-action technique, the project leans into a humorous tone that contrasts the intensity of a locker room setting with the casual act of sharing ice cream. The work was created by Opinionated, with production handled by William McVay, and media planning supported by Spark Foundry and Publicis Sports & Entertainment.

Drumstick · Classic

Drumstick · Summer Rituals

Drumstick's Summer Rituals campaign captures a vibrant outdoor scene, centered on a lively crowd gathered poolside during a sunny day. Directed by Hamish Rothwell, the commercial leans into a cinematic visual approach, utilizing warm color tones and bright daylight to frame the group dynamic. The project features live-action techniques, documenting the energy of summer rituals in a public swimming space. The production was handled by Good Oil, with post-production and visual effects provided by Fin Design + Effects.

Drumstick · Classic

Drumstick's Classic spot highlights the brand's iconic treat through a series of sun-drenched outdoor scenes. The film follows a suburban narrative, capturing moments of leisure on a porch and a driveway interaction between a man and a child. Crafted with creative direction from SICKDOGWOLFMAN, the commercial utilizes a clean, live-action technique to ground the product in an approachable, domestic setting. Production was handled by The Producers, with additional post-production work by Manimal and sound design by Production Alley.

Drumstick · Doctor on the Plane