Drumstick's Summer Rituals campaign captures a vibrant outdoor scene, centered on a lively crowd gathered poolside during a sunny day. Directed by Hamish Rothwell, the commercial leans into a cinematic visual approach, utilizing warm color tones and bright daylight to frame the group dynamic.
The project features live-action techniques, documenting the energy of summer rituals in a public swimming space. The production was handled by Good Oil, with post-production and visual effects provided by Fin Design + Effects.
