Drumstick
Summer Rituals
Brand
ProjectSummer Rituals
Date
Dec 2024
Description
Drumstick's campaign Summer Rituals brings a sense of communal energy to the screen, capturing a lively gathering of people beside a public swimming pool. The commercial, directed by Hamish Rothwell, utilises live-action technique to document the movement and interaction of a large group in a warm, outdoor setting. Production services were provided by Good Oil, with post-production and VFX handled by Fin Design + Effects. The spot employs cinematic framing and vibrant color tones to establish its atmosphere.
Style
Horizontal, Cinematic, Warm
Industries
Beverages
Background
Park
Context
TVC / TV Commercial
Associated creatives
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