Drumstick
Tuesday Hero
Brand
ProjectTuesday Hero
Date
Apr 2026
Description
Drumstick's Tuesday Hero campaign centers on a commercial spot featuring professional wrestler Cody Rhodes. The narrative unfolds within an athletic locker room where a diverse group joins the athlete for an unconventional meeting, each holding a Drumstick ice cream cone. Produced with a cinematic, live-action technique, the project leans into a humorous tone that contrasts the intensity of a locker room setting with the casual act of sharing ice cream. The work was created by Opinionated, with production handled by William McVay, and media planning supported by Spark Foundry and Publicis Sports & Entertainment.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Background
Garage
Context
TVC / TV Commercial
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