DQ

DQ · Taylor & Swift

DQ introduces the Halftime Feast, a chicken strip party platter, in this food and beverage commercial campaign featuring professional football players Tyrod Taylor and D'Andre Swift. The production centers on dynamic studio lighting and cinematic framing to bridge athletic star power with product marketing. Developed by Colle McVoy, the project pairs live-action technique with high-contrast graphic elements. The creative scope includes both a commercial film spot and digital assets that utilize clean, illuminated serif typography to highlight the campaign's focus.

DQ · Bunny

DQ leans into a theatrical aesthetic for its latest fast food campaign, titled Bunny. Created by agency Colle McVoy, the project features two football players positioned around a branded product display, incorporating live-action technique and dramatic, low-key lighting to frame the Chicken Strip Party Platter. The execution relies on a moody, cinematic atmosphere defined by overhead stage spotlights and a dark background. The project, which emphasizes brand visibility across its commercial photography and video assets, maintains a consistent visual identity through its use of chiaroscuro lighting and bold color accents.

DQ · Taylor & Swift Launch

DQ introduces the Chicken Strip Party Platter in a campaign featuring NFL players Tyrod Taylor and D'Andre Swift. The production centers on the product reveal through a blend of live-action performance and cinematic visual elements. Creative agency Colle McVoy manages the project, which utilizes moody lighting and 3D render / CGI typography to define its visual identity. The campaign leans into high-contrast aesthetics and commercial cinematography to present the food offering.

DQ · Campfire