DQ
Taylor & Swift Launch
Brand
ProjectTaylor & Swift Launch
Date
Feb 2026
Description
DQ introduces their latest campaign, "Taylor & Swift Launch," a commercial project developed by agency Colle McVoy. The production features NFL players Tyrod Taylor and D'Andre Swift, who present the brand's Chicken Strip Party Platter within a high-production, humorous context. The project channels a dramatic aesthetic, utilizing live-action techniques alongside 3D render / CGI typography. Visually, the creative leans into a moody atmosphere, characterized by dark, swirling cloud backdrops and illuminated metallic text elements. The campaign maintains a consistent tone across both film and static assets through its cool, monochrome-adjacent color palette.
Style
Horizontal, Commercial
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