DQ introduces the Chicken Strip Party Platter in a campaign featuring NFL players Tyrod Taylor and D'Andre Swift. The production centers on the product reveal through a blend of live-action performance and cinematic visual elements.
Creative agency Colle McVoy manages the project, which utilizes moody lighting and 3D render / CGI typography to define its visual identity. The campaign leans into high-contrast aesthetics and commercial cinematography to present the food offering.
