DQ introduces the Halftime Feast, a chicken strip party platter, in this food and beverage commercial campaign featuring professional football players Tyrod Taylor and D'Andre Swift. The production centers on dynamic studio lighting and cinematic framing to bridge athletic star power with product marketing.
Developed by Colle McVoy, the project pairs live-action technique with high-contrast graphic elements. The creative scope includes both a commercial film spot and digital assets that utilize clean, illuminated serif typography to highlight the campaign's focus.
