DQ
Taylor & Swift
Brand
ProjectTaylor & Swift
Date
Feb 2026
Description
This DQ commercial campaign, titled Taylor & Swift, promotes the Halftime Feast chicken strip party platter. Featuring professional football players Tyrod Taylor and D'Andre Swift, the spot transitions from high-contrast, moody typography against dark skies to a bright, studio-lit stage environment. Developed by agency Colle McVoy, the project leans into polished cinematic framing and live-action techniques. The creative direction highlights the product offering by blending athletic star power with food advertising, utilizing clean compositions to maintain a focused visual aesthetic.
Style
Horizontal, Commercial, Clean
Color
Pure White
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