DQ

Feb 2026

DQ leans into a cinematic aesthetic for the Bunny campaign, a commercial project developed by agency Colle McVoy. The production captures a high-contrast visual identity, utilising low-key chiaroscuro lighting and dramatic spotlights to frame the brand's Chicken Strip Party Platter alongside two athletes. Positioned within the food and beverage industry, the project relies on live-action techniques to integrate the product display with a distinct, moody atmosphere. The creative direction highlights the platter in a theatrical setting, maintaining a focused, intentional composition throughout the campaign.

Horizontal, Moody

Fast Food