Differin

Differin · Retail to Roblox Experience

Differin bridges the gap between physical retail and digital engagement with its Retail to Roblox Experience. The project highlights a workflow where skincare products are scanned via mobile, seamlessly transitioning from retail shelf environments to an interactive digital interface. Developed by dentsu, the campaign leans into a clean, horizontal aesthetic that combines live-action product presentation with intuitive app-based navigation. By focusing on the mechanics of receipt uploading and game selection, the video details the utility of the integrated experience.

Differin · Level Up - CES - Dentsu Differin Dubit

Differin enters the metaverse through a collaboration with Dentsu and Dubit, marking the skincare brand's expansion into the gaming space. The 'Level Up' project, presented at CES, debuts the first acne-care branded experience on the Roblox platform. Centred on fostering community engagement, the campaign merges skincare education with interactive digital environments. The execution utilises a clean, modern aesthetic across both physical panel discussions and virtual gameplay assets to bridge the gap between beauty consumers and gaming culture.

Differin · Level Up Your Skin

Differin’s 'Level Up Your Skin' campaign merges gaming culture with skincare efficacy. The commercial features live-action sequences of individuals in neon-lit environments, transitioning into macro product demonstrations that highlight the foaming cleanser and skin patches. Developed by dentsu, the film uses vibrant animated graphics and text overlays to outline application methods and benefits. The project leans into a high-energy aesthetic, combining studio-based product shots with dynamic lifestyle footage.

Differin · Level Up Lobby Val Vacante and Andy Douthwaite

Differin presents an industry-focused update from the Level Up lobby during CES, featuring Val Vacante and Andy Douthwaite. The video provides professional commentary on gaming community initiatives, shot within a convention hall environment. Produced with creative support from dentsu, the project utilizes a documentary approach to capture the live-action presentation. The visual tone remains clean and warm, framed in a horizontal aspect ratio suitable for digital platform distribution.

Differin · Get Ready to Level Up!

Differin enters the metaverse with its 'Get Ready to Level Up!' campaign, a virtual brand integration designed for the Roblox platform. The promotional video highlights an immersive 3D digital environment featuring custom gameplay mechanics, including the Foam Blaster, Power Patch Splat, and Zit Zapper mini-games. Developed by agency dentsu, the production utilizes motion graphics and cinematic 3D renders to map out the branded domes and interactive puzzles. The experience focuses on player-driven engagement, showcasing avatars navigating stylized virtual landscapes while interacting with skincare-themed challenges within the gaming ecosystem.

Differin · Duos

Differin · Level Up