Differin bridges the gap between physical retail and digital engagement with its Retail to Roblox Experience. The project highlights a workflow where skincare products are scanned via mobile, seamlessly transitioning from retail shelf environments to an interactive digital interface.
Developed by dentsu, the campaign leans into a clean, horizontal aesthetic that combines live-action product presentation with intuitive app-based navigation. By focusing on the mechanics of receipt uploading and game selection, the video details the utility of the integrated experience.
