Differin enters the metaverse with its 'Get Ready to Level Up!' campaign, a virtual brand integration designed for the Roblox platform. The promotional video highlights an immersive 3D digital environment featuring custom gameplay mechanics, including the Foam Blaster, Power Patch Splat, and Zit Zapper mini-games.
Developed by agency dentsu, the production utilizes motion graphics and cinematic 3D renders to map out the branded domes and interactive puzzles. The experience focuses on player-driven engagement, showcasing avatars navigating stylized virtual landscapes while interacting with skincare-themed challenges within the gaming ecosystem.
