Differin Level Up - CES - Dentsu Differin Dubit 2025

About

Differin enters the metaverse through a collaboration with Dentsu and Dubit, marking the skincare brand's expansion into the gaming space. The 'Level Up' project, presented at CES, debuts the first acne-care branded experience on the Roblox platform. Centred on fostering community engagement, the campaign merges skincare education with interactive digital environments. The execution utilises a clean, modern aesthetic across both physical panel discussions and virtual gameplay assets to bridge the gap between beauty consumers and gaming culture.