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Differin: Level Up - CES - Dentsu Differin Dubit

Date

Jan 2025

Description

Differin enters the metaverse through a collaboration with Dentsu and Dubit, marking the skincare brand's expansion into the gaming space. The 'Level Up' project, presented at CES, debuts the first acne-care branded experience on the Roblox platform. Centred on fostering community engagement, the campaign merges skincare education with interactive digital environments. The execution utilises a clean, modern aesthetic across both physical panel discussions and virtual gameplay assets to bridge the gap between beauty consumers and gaming culture.

Style

Horizontal, Commercial, Clean

Industries
Color
Forest Green
Jet Black
Background

Set-dressed

Context

Brand Film / Corporate Video

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