Differin
Level Up - CES - Dentsu Differin Dubit
Brand
Date
Jan 2025
Description
Differin makes its entry into the gaming space through the Level Up initiative, a collaboration with Dentsu and Dubit. The project, showcased at CES, marks the first instance of an acne-care brand establishing a presence within Roblox. The campaign centers on a panel discussion that details the integration of branded environments and interactive mini-games into the platform. By blending skincare with gaming culture, the project explores digital marketing strategies aimed at building community engagement. The visual assets present a clean aesthetic, captured in a horizontal commercial format.
Style
Horizontal, Commercial, Clean
Industries
Skincare
Color
Forest Green
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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