DeMellier London
Featured DeMellier London projects
This week's top DeMellier London projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project DeMellier London · The Summer Collection
DeMellier London captures the essence of refined coastal living in their latest campaign for The Summer Collection, a project that seamlessly blends high-fashion editorial polish with a relaxed lifestyle aesthetic. Through the lens of photographer Sebastian Sabal-Bruce, the collection transitions effortlessly from the sun-drenched shores of a beachside retreat to the structured pace of an urban streetscape. The visuals lean into a sophisticated minimalism, relying on natural light to emphasize the rich textures of woven straw, supple leather, and tactile suede found throughout the series. Under the creative eye of fashion editor and stylist Linn Hagglund, the styling remains intentionally understated, allowing the bags and accessories to command center stage against a backdrop of classic tanks, denim, and sleek blazers. Model Vika Evseeva brings a serene and contemplative presence to the frames, while makeup artist Paca Navarro ensures a fresh, polished look that complements the airy atmosphere. Techniques such as 35mm film grain and low-key chiaroscuro lighting add depth and character to the portraiture, elevating the work beyond standard product photography into something timeless. The result is a cohesive, aspirational narrative that positions the DeMellier bag as the definitive companion for the modern woman, whether she is navigating a coastal breeze or an urban crosswalk, perfectly anchoring the brand’s commitment to quiet luxury and functional elegance.
Project DeMellier London · DeMellier London SS26
For the DeMellier London SS26 collection, the brand embraces a masterclass in quiet luxury, positioning its latest accessories within an atmosphere of serene, architectural sophistication. The campaign, captured through the lens of photographer Ina Levy, leans into an editorial aesthetic that prioritizes clean lines and high-end minimalism. By framing the bags against a backdrop of modern, expansive interiors and lush, natural landscapes, the imagery successfully elevates these functional leather goods into the realm of timeless art objects. Fashion editor and stylist Linn Hagglund anchors the visual narrative by pairing structured, woven leather totes with monochromatic silhouettes, ensuring the craftsmanship of the accessories remains the central focus. The deliberate use of soft light and natural light techniques highlights the meticulous texture of the taupe and black leather pieces, while the model, Olivia Petronella Palermo, brings a relaxed, contemplative energy that resonates throughout the series. With creative support from director of photography Pascal Emmeran, the commercial project maintains a consistent, polished cohesion that feels both aspirational and grounded. Through this intentional fusion of lifestyle photography and technical precision, the SS26 collection solidifies its place in the luxury fashion accessories market, proving that when product design is this refined, the most powerful styling choice is simply to let the silhouette speak for itself within a thoughtfully curated, modern environment.
Project DeMellier London · AW25 Campaign
DeMellier London’s AW25 campaign presents a series of refined portraits centered on classic tailoring and luxury leather goods. Captured by photographer Ina Levy, the project leans into a 1970s-inspired aesthetic, utilizing an executive office setting characterized by warm wood paneling, vintage furniture, and soft, diffused natural light. Model Malgosia Bela anchors the series, styled by Linn Hagglund in structured suiting, oversized coats, and wireframe opticals. The editorial direction emphasizes clean lines and rich textures, highlighting the metallic hardware and suede finishes of the season’s handbag collection. Hair by Lewis Stanford and makeup by Nina Sagri complete the polished, corporate-retro aesthetic.
Project DeMellier London · PF25 Campaign shot in Portugal
For the DeMellier London PF25 campaign, photographer Ina Levy frames a collection of structured leather and woven bags against the serene backdrop of the Portuguese landscape. The imagery captures a series of editorial and commercial portraits, grounding the brand's latest accessories in an environment of warm, natural light and architectural timber textures. Featuring model Merlijne Schorren, the campaign leans into earthy tones and minimalist styling, with fashion editing by Linn Hagglund. The compositions emphasize tactile contrast, balancing the sleek hardware of the bags against soft forest foliage and open water settings. This project, produced by Madara Bergmane and Melissa Scott, maintains a clean visual identity through monochromatic and warm color palettes.
Project DeMellier London · S/S 2025 Campaign
The DeMellier London S/S 2025 campaign channels an evocative, expansive aesthetic, grounding the collection's structured bags and accessories within a remote desert encampment. Captured by photographer Sonia Szóstak, the imagery leans into a raw, atmospheric narrative, pairing minimalist tailoring with the rugged, arid terrain of rolling dunes and canvas bell tents. Executing a deliberate visual language, the campaign utilizes natural light and analogue film techniques to emphasize texture and scale. Fashion editor and stylist Linn Hagglund anchors the compositions with a neutral, earthy palette, while hair and makeup by Paca Navarro support the cinematic, sun-drenched mood. Produced by Madara Bergmane, the series features model Alexandra Agoston as she navigates this desolate, sun-washed landscape.
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