Deering
Featured Deering projects
This week's top Deering projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Deering · Collection 03
Deering presents Collection 03, an editorial fashion campaign captured by photographer Darren Mcdonald. The series leans into a moody, contemporary aesthetic, utilizing low-key chiaroscuro lighting and desaturated blue-toned backdrops to highlight the structural details and textures of the apparel. The imagery employs long exposure techniques and subtle motion blur to introduce an ethereal quality to the portraiture. Hair styling by Daren Borthwick and make-up by Victoria Baron complement the garments, which range from shearling outerwear to metallic-threaded knitwear. Production support for the series was provided by APRH Productions.
Project Deering · Eyewear Launch
Deering introduces its latest eyewear collection through a series of product editorial photographs that emphasize the architectural forms and material textures of the frames. Working with creative director Bruna Volpi, the campaign focuses on a clean and minimalist aesthetic, using polished surfaces and gradient backgrounds to frame the eyewear. Photographer Lauren Bamford captures the collection with a commercial, editorial eye, utilizing directional studio lighting to highlight metallic finishes and lens tones. Set designer Sarah Pritchard complements the pieces with a considered arrangement of reflective plates and trays, creating a balanced and structured display for the sunglasses.
Project Deering · Eyewear
Deering’s latest eyewear campaign highlights a minimalist aesthetic, utilizing a clean, high-key studio environment to keep the focus squarely on frame design and precision detailing. Across a series of portraits and full-length fashion shots, the visuals emphasize textures—from metallic aviator frames to bold, glossy acetate—set against consistent, seamless white backdrops. Under the creative direction of Bruna Volpi, the imagery moves between tight, editorial-style headshots and commercial fashion profiles. Sophie Roberts provided hair styling, featuring looks ranging from sleek, wet-look waves to intricate braids and natural short styles. Makeup artistry by Linda Jefferyes completes the polished, high-contrast look, which relies on soft, diffused lighting to define contours and material qualities.
Project Deering · Collection 02
For 'Collection 02,' Deering presents a fashion campaign that leans into an industrial, moody aesthetic. Shot across expansive concrete rooftops and parking structures, the imagery balances sharp architectural lines with the soft, ephemeral quality of golden hour and twilight. The collection is captured with a distinct cinematic sensibility, favouring deep shadows and dramatic rim lighting that accentuate the textures of the apparel. Creative direction by Bruna Volpi and photography by Jake Terrey anchor the series, which features models in coordinated, modern silhouettes. Stylist Oriana De Luca defines the collection's look through structured tailoring and colour-blocked ensembles, with hair styling by Sophie Roberts and make-up by Linda Jefferyes completing the polished, deliberate compositions. The campaign makes frequent use of analogue film techniques and natural light, resulting in a series of clean, atmospheric visuals.
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