Deering: Eyewear Launch

Jan 2024

Deering introduces its latest eyewear collection through a series of product editorial photographs that emphasize the architectural forms and material textures of the frames. Working with creative director Bruna Volpi, the campaign focuses on a clean and minimalist aesthetic, using polished surfaces and gradient backgrounds to frame the eyewear. Photographer Lauren Bamford captures the collection with a commercial, editorial eye, utilizing directional studio lighting to highlight metallic finishes and lens tones. Set designer Sarah Pritchard complements the pieces with a considered arrangement of reflective plates and trays, creating a balanced and structured display for the sunglasses.

Vertical, Commercial, Clean, Minimalist

E-commerce / Product