Deering
Eyewear Launch
Brand
ProjectEyewear Launch
Date
Jan 2024
Description
Deering’s eyewear launch presents a series of product editorial images focused on the structural details of their latest collection. Creative director Bruna Volpi and photographer Lauren Bamford lean into a clean, minimalist aesthetic, utilising sharp symmetry and reflective surfaces to highlight frame materials and lens tones. Set designer Sarah Pritchard creates an environment defined by smooth gradients and metallic textures. The compositions rely on directional studio lighting to accentuate the silhouettes of the sunglasses, ranging from classic aviator styles to tortoiseshell finishes, framed through a polished commercial lens.
Style
Vertical, Commercial, Clean, Minimalist
Industries
Eyewear
Context
E-commerce / Product
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