Deering: Eyewear

Jan 2024

Deering’s latest eyewear campaign highlights a minimalist aesthetic, utilizing a clean, high-key studio environment to keep the focus squarely on frame design and precision detailing. Across a series of portraits and full-length fashion shots, the visuals emphasize textures—from metallic aviator frames to bold, glossy acetate—set against consistent, seamless white backdrops. Under the creative direction of Bruna Volpi, the imagery moves between tight, editorial-style headshots and commercial fashion profiles. Sophie Roberts provided hair styling, featuring looks ranging from sleek, wet-look waves to intricate braids and natural short styles. Makeup artistry by Linda Jefferyes completes the polished, high-contrast look, which relies on soft, diffused lighting to define contours and material qualities.

Vertical, Clean, Commercial

White Seamless

Advertising Campaign