Coors

Coors · Backyard Ice Hole

Coors · Intro

This introductory video profile for Coors explores the intersection of high street fashion and craftsmanship. Produced by GREATERGOOD, the film captures the personal journey of a designer, tracing the transition from initial fabric sketches to the finished garment. The edit utilizes a live-action technique paired with a warm, cinematic aesthetic. Through the use of shallow depth of field, the narrative highlights the tactile nature of design and the individual dedication behind a clothing line.

Coors · The Beer Fling

Coors captures the high-energy atmosphere of stadium culture in 'The Beer Fling.' The commercial focuses on the collective enthusiasm of sports fans, transitioning between wide-angle shots of packed crowds and rhythmic, close-up product highlights. Developed with creative support from alma and Omnicom Production, the piece employs live-action technique to ground the promotional narrative in authentic celebration. The edit features a warm, saturated aesthetic that underscores the connection between large-scale gatherings and beverage culture.

Coors · Coors FIFA 2026

Coors leans into the anticipation of the FIFA 2026 tournament with a high-energy campaign centered on the communal spirit of football fandom. The spot traverses a variety of settings, moving from local bars and backyard barbecues to outdoor lake vistas and forest campsites, highlighting the reach of the event across different environments. Directed through SMUGGLER with creative direction by Droga5 New York, the film utilizes a fast-paced live-action technique to capture candid, celebratory reactions. The soundscape, curated by Wave Studios NY, reinforces the kinetic rhythm of the action, grounding the cinematic visual style in the atmosphere of live sports spectating.

Coors · The Big Chill

Coors leans into the social energy of the Irish hospitality scene for 'The Big Chill,' a campaign that explores the intersection of cozy tavern culture and active outdoor environments. The project bridges bustling indoor pub gatherings with the atmospheric conditions of rain-slicked cobblestone streets, utilizing a mix of commercial cinematography and rhythmic editing to establish its pacing. Developed alongside Allied Global Marketing Ireland and Allied Global Marketing US, the work emphasizes dynamic transitions between crowded social settings and illuminated exterior locales. The final output integrates bold graphic overlays with live-action techniques to maintain visual continuity throughout the commercial campaign.

Coors · The Return of the Coors Light Chilltrain

Coors, Wrangler · Cowboy Courier

Coors · Obstructed Views - Case Study