Coors

Jun 2026

Coors leans into the anticipation of the FIFA 2026 tournament with a high-energy campaign centered on the communal spirit of football fandom. The spot traverses a variety of settings, moving from local bars and backyard barbecues to outdoor lake vistas and forest campsites, highlighting the reach of the event across different environments. Directed through SMUGGLER with creative direction by Droga5 New York, the film utilizes a fast-paced live-action technique to capture candid, celebratory reactions. The soundscape, curated by Wave Studios NY, reinforces the kinetic rhythm of the action, grounding the cinematic visual style in the atmosphere of live sports spectating.

Horizontal, Action, Cinematic

Alcoholic Beverages

Bar

TVC / TV Commercial