This introductory video profile for Coors explores the intersection of high street fashion and craftsmanship. Produced by GREATERGOOD, the film captures the personal journey of a designer, tracing the transition from initial fabric sketches to the finished garment.
The edit utilizes a live-action technique paired with a warm, cinematic aesthetic. Through the use of shallow depth of field, the narrative highlights the tactile nature of design and the individual dedication behind a clothing line.
