Coors
The Big Chill
Brand
ProjectThe Big Chill
Date
Feb 2025
Description
Coors leans into the social atmosphere of pub culture with The Big Chill, a campaign filmed across various tavern settings and streetscapes in Ireland. The commercial captures the energy of crowded indoor gatherings and rain-drenched exteriors, balancing the warmth of the pub with the crisp environment of the outdoors. Produced with creative direction from Allied Global Marketing Ireland and Allied Global Marketing US, the film utilizes rhythmic pacing and bold graphic text overlays to maintain a high-energy tone. The project relies on cinematic live-action cinematography to transition between the bustling interior environments and the street scenes.
Style
Horizontal, Commercial, Cinematic
Industries
Alcoholic Beverages
Color
Jet Black
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
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